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Many read the title “Social Media Marketing,” and have no idea what the service is, and what it can offer. To start off, it is a new and profitable approach to marketing your business or product, through various social internet sites. This new take on marketing allows you to better communicate to your customers, and engage strangers on a daily basis. You will be able to obtain feedback and other valuable information from your customers, and others looking to be.
This form of marketing is growing at such astounding rates because of the growth it gains for the business using it. Our world is moving more rapidly toward technology everyday. More people are reported saying that they rely primarily on the internet for their news, as opposed to the news paper or television.
So why not tap into where your customers are most? Social and blogging sites such as Twitter, Facebook, Myspace, and many others, can open your business to this enormous and accessible new market. These sites are able to turn your marketing attempts into two way streets of communication between you and your target market. You are able to find and engage these people on their own turf, and able to do it fast. Using this form of marketing gives you a large competitive advantage, and gives your business a chance to be one of the first in your industry to build off of this new opportunity.
You may already have some preconceived notions about sites such as Facebook and Twitter being for young adults and teens only. Not only are these notions false, but you will quickly and surly find otherwise. The opportunity on these sites, may be bigger than any other today.
To recap some of the benefits:
You are able to reach your target market in higher numbers
Let customers and potential customers learn more about you and your products
Create links back to your website
Build a community around your business/ product
Help your SEO rankings with site links and keywords
Establish “word of mouth” advertising
More visibility and accessibility of your business/product